{"id":201,"date":"2023-12-30T13:25:07","date_gmt":"2023-12-30T13:25:07","guid":{"rendered":"https:\/\/rjpsystems.com\/?page_id=201"},"modified":"2024-04-22T20:01:23","modified_gmt":"2024-04-22T20:01:23","slug":"google-ads-management","status":"publish","type":"page","link":"https:\/\/rjpsystems.com\/services\/google-ads-management\/","title":{"rendered":"Google Ads Management"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull rjp-header has-base-color has-text-color has-link-color wp-duotone-rgb93130-fcff41-1 wp-elements-2a208ca7f6718db771158635c0047622\" style=\"min-height:500px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim\" style=\"background-color:#008f47\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/pulse-hex-1080.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\"><h1 class=\"has-text-align-center wp-block-post-title\">Google Ads Management<\/h1>\n\n\n<p class=\"has-text-align-center\">A comprehensive and tailored approach in working with your ad campaigns<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Comprehensive <br>Google Ads Management<\/h2>\n\n\n\n<p>Google Ads are not set it and forget it. Our experts ensure that your ad campaigns are precisely targeted to reach the most relevant audience and increase the likelihood of conversions\u200b\u200b. Effective structuring and keyword management enhance visibility and relevance. With a ever-changing landscape, continuous optimization and experimentation is key in keeping your campaigns effective and competitive\u200b\u200b. Moreover, growth strategies like remarketing, <a href=\"https:\/\/rjpsystems.com\/services\/search-engine-optimization-seo\/\" data-type=\"page\" data-id=\"114\">content creation<\/a> and expanding onto other platforms ensure sustained engagement with potential customers and broadening the reach, crucial for long-term success.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0\">\n<figure class=\"wp-block-image size-full rjp-img-decor-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/ads-google.jpg\" alt=\"google ads metric on screen\" class=\"wp-image-591\" srcset=\"https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/ads-google.jpg 1200w, https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/ads-google-300x225.jpg 300w, https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/ads-google-1024x768.jpg 1024w, https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/ads-google-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull how-it-works has-tertiary-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">How It Works<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/ab-testing.svg\" alt=\"a - b testing\" class=\"wp-image-506\" style=\"width:150px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong>Dynamic <\/strong><\/strong><br><strong><strong>Experimentation<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Our team specializes in adapting your Google Ads to engage effectively with your audience. We employ constant experimentation with new targeting methods and ensure that your ads resonate with your customer&#8217;s journey. This experimentation drives your campaigns to become stronger as we work together.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"191\" height=\"191\" src=\"https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/01\/toy-rocket-hand-drawn-space-ship.svg\" alt=\"rocket icon\" class=\"wp-image-472\" style=\"width:150px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong>Optimized Account Management<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Experience the power of strategic account structuring with our Google Ads Management. We meticulously organize your ad groups with keywords that are not only semantically similar but also high-yielding, enhancing your Quality Score and slashing costs. Our bid management approach is tailored to maximize your ROI. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/polyline.svg\" alt=\"growth chart\" class=\"wp-image-510\" style=\"width:150px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Strategic Growth Optimization<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">We specialize in reconnecting you with audiences who have previously interacted with your website, creating more personalized experiences. Additionally, our service extends to leveraging the Google Display Network for expansive reach and guiding you to explore advertising on additional platforms like Bing and Facebook post-optimization.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\"  src=\"https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/01\/sticker.svg\" alt=\"check mark\" class=\"wp-image-473\" style=\"width:150px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Targeted Campaign Development<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">We offer a tailored approach to setting up your Google Ads campaigns, focusing on essential details like geographic targeting, bid strategy, budget planning, and language selection. Our team works closely with you to clarify and achieve your specific campaign goals and objectives.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/campaign-tweaking.svg\" alt=\"setting controls\n\" class=\"wp-image-512\" style=\"width:150px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong>Customized Account Structuring<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Benefit from our expertise in structuring your Google Ads account. We design the structure based on your unique products\/services, website layout, or specific location targets, aligning with your business goals for optimal results.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/02\/research-keywords.svg\" alt=\"keyword research\" class=\"wp-image-514\" style=\"width:150px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong>Focused Keyword Management<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Avoid the common pitfall of keyword overloading. Our service includes refined keyword management, keeping your campaign sharp and effective by focusing on a select range of high-impact keywords, eliminating any redundancy for improved campaign performance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:50px;padding-bottom:50px\">\n<h2 class=\"wp-block-heading has-text-align-center\">Let&#8217;s get started<\/h2>\n\n\n\n<p class=\"has-text-align-center\">We will give you the right tools to reach the right people.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#contact\">Start the Conversation<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull slant-ltr-trap has-base-color has-text-color has-link-color has-background wp-elements-1b7c7d6edbd5f0c5f083774c1905c04b has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;background-image:url(&#039;https:\/\/rjpsystems.com\/wp-content\/uploads\/2024\/01\/rjp-logo-bg-blue.jpg&#039;);background-size:cover;\">\n<div class=\"testimonials-block is-layout-flow wp-block-group alignfull\" style=\"background: url(''); \">\n    <div class=\"testimonial-overlay\" style=\"background-color: \"><\/div>\n    <div class=\"testimonials_block_wrapper\">\n        <div class=\"is-layout-flex wp-block-columns\">\n                                <div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n                        <h2 class=\"h3 mb-0\">What People Are Saying<\/h2>\n                    <\/div>\n                        <\/div>\n        <div class=\"testimonials_block_content is-layout-flex wp-block-columns\">\n                                <div class=\"testimonial-slider is-layout-flow wp-block-column\">\n\t                                                <svg class=\"testimonial-quote\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"70\" viewBox=\"0 0 448 512\"><path fill=\"#ffffff30\" d=\"M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z\"\/><\/svg>\n\t                                            <div class=\"carousel-wrapper\">\n                            <div class=\"carousel\" data-flickity='{\"draggable\": true, \"prevNextButtons\": false, \"autoPlay\": 6000 }'>\n\t\t\t\t                                                        <div class=\"testimonials-container carousel-cell\">\n                                            <p class=\"review\">\n                                                <p>RJP is an outstanding partner. They don\u2019t even feel like a contractor, but more like a fully integrated team.<\/p>\n                                            <\/p>\n                                            <p>Fireball Internet<\/p>\n                                        <\/div>\n\t\t\t\t\t                                                        <div class=\"testimonials-container carousel-cell\">\n                                            <p class=\"review\">\n                                                <p>They do exactly what they say they\u2019re going to do and have exceeded all of our marketing expectations. We have really enjoyed our partnership.<\/p>\n                                            <\/p>\n                                            <p>Mike, Precision Electrical Co.<\/p>\n                                        <\/div>\n\t\t\t\t\t                                                        <div class=\"testimonials-container carousel-cell\">\n                                            <p class=\"review\">\n                                                <p>They have exceeded The Green People\u2019s expectations to reach gardeners in our area who are using new, creative formats to continue to be informed, updated and educated about gardening. In addition to coordinating our webpage, Facebook and Constant Contact eGreenTips sites, we have used Google display ads as well as Facebook ads.\u00a0<\/p>\n                                            <\/p>\n                                            <p>Henere Valk, Evergreen<\/p>\n                                        <\/div>\n\t\t\t\t\t                                                        <div class=\"testimonials-container carousel-cell\">\n                                            <p class=\"review\">\n                                                <p>We have went from a $350,000 a year company\u00a0to a $1.1 million dollar company&#8230;\u00a0I give Possible Zone full credit\u00a0for the growth in our company!<\/p>\n                                            <\/p>\n                                            <p>Pete, Sanders Plumbing Company<\/p>\n                                        <\/div>\n\t\t\t\t\t                                            <\/div>\n              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class='gfield_label gform-field-label' for='input_1_1'>Your Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_1_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-text gfield--width-half field_sublabel_below gfield--no-description field_description_above gfield_visibility_visible\"  data-js-reload=\"field_1_5\" ><label class='gfield_label gform-field-label' for='input_1_5'>Company Name<\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_1_5' type='text' value='' class='large'      aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description 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class=\"gfield gfield--type-checkbox gfield--type-choice gfield_contains_required field_sublabel_below gfield--has-description field_description_above gfield_visibility_visible\"  data-js-reload=\"field_1_6\" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >How can we help?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='gfield_description' id='gfield_description_1_6'>Select all that apply.<\/div><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox' id='input_1_6'><div class='gchoice gchoice_1_6_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.1' type='checkbox'  value='Strategy'  id='choice_1_6_1'   aria-describedby=\"gfield_description_1_6\"\/>\n\t\t\t\t\t\t\t\t<label for='choice_1_6_1' id='label_1_6_1' class='gform-field-label gform-field-label--type-inline'>Strategy<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_6_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.2' type='checkbox'  value='Digital Advertising'  id='choice_1_6_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_6_2' id='label_1_6_2' class='gform-field-label gform-field-label--type-inline'>Digital Advertising<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_6_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.3' type='checkbox'  value='SEO'  id='choice_1_6_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_6_3' id='label_1_6_3' class='gform-field-label gform-field-label--type-inline'>SEO<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_6_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.4' type='checkbox'  value='Website'  id='choice_1_6_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_6_4' id='label_1_6_4' class='gform-field-label gform-field-label--type-inline'>Website<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_6_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.5' type='checkbox'  value='Software Development'  id='choice_1_6_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_6_5' id='label_1_6_5' class='gform-field-label gform-field-label--type-inline'>Software Development<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_6_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.6' type='checkbox'  value='Ecommerce'  id='choice_1_6_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_6_6' id='label_1_6_6' class='gform-field-label gform-field-label--type-inline'>Ecommerce<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_1_6_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.7' type='checkbox'  value='Branding'  id='choice_1_6_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_6_7' id='label_1_6_7' class='gform-field-label gform-field-label--type-inline'>Branding<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice 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